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Community involvement and development
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Group Publishing Limited
Abstract
Purpose – The purpose of this paper is to explore how ISO 26000 inter-marries with millennium
development goals (MDGs) with a view to demonstrate and recommend how businesses can
successfully use this intermarriage to solve society problems.
Design/methodology/approach – Case methodology was used to investigate how a company can use
the social responsibility standard, ISO 26000, to guide its corporate social responsibility (CSR) aimed at
contributing to MDGs. The paper focussed on the CSR dimension of community involvement and
development (CI&D) interventions in health-related MDGs (4, 5 and 6). Data collection was by
semi-structured interviews with CSR managers of the studied company, plus non-participant observation
of CSR activities and projects. In order to develop a framework within which the collected data could be
analyzed, the authors employed pattern-matching, explanation building and time series analysis.
For generalization purposes of findings, the authors were guided by the “adaptive theory approach.”
Findings – The intermarriage is much revealed in health and wellness. This intermarriage also
reveals cross-cutting issues which support universal access to health care and prevent illnesses. Lastly,
the intermarriage is symbiotic in nature, that is, MDGs contribute what to achieve while ISO 26000
contributes how to achieve.
Research limitations/implications – The case study (Uganda Baati Ltd, - UBL) that informed this
research is a subsidiary company of a multinational, SAFAL Group. This provided an indication that
global or trans-national forces drive CSR/CI&D at UBL. Thus, the findings may not fit directly with a
company that has a local/national focus of its CSR/CI&D.
Practical implications – The paper presents guidelines to use and localize this intermarriage so as
to focus CSR on global socio-economic development priorities, identify strategic stakeholders, and
pathways to solutions for complex CI&D issues.
Originality/value
This research advances the Post-2015 MDG Development Agenda suggested during the United Nations MDG Summit in 2010 which called for academic contributions on how MDGs can be realized even after 2015.
Description
Restricted publication
Keywords
Development,, Developing countries,, Human development,, Community,, Well being,, Health care