CONSUMERS’ PERCEPTION AND INTENTION TO CONSUME PLANT BASED MILK IN GULU CITY, UGANDA

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dc.contributor.authorNEKESA RHODAH
dc.date.accessioned2026-09-07T09:15:01Z
dc.date.available2026-09-07T09:15:01Z
dc.date.issued2023-11-14
dc.description.abstractDue to the rise in the concerns about non-communicable diseases (NCDs), environmental unsustainability and animal welfare, the market of animal milk has relatively declined. As a result, plant-based milk substitutes (PBMS) have been developed as ideal alternatives. However, the reception of these food products depends with the perception of consumers and the preference for the sensory attributes. While there is sufficient literature in developed countries to inform consumers’ opinions about PBMS, there is a paucity of information in developing countries such as Uganda where the products are still new in the market. This study assessed the perception of consumers in Gulu city about PBMS, and factors that influence the intention to consume different flavors of the milk substitutes. A cross-sectional design entailing a consumer survey of 400 participants selected from Gulu University and supermarkets in Gulu city was conducted. A sensory evaluation experiment was done to assess the preference of different flavors of soymilk by 114 participants. The results indicated that consumers in Gulu city had an overall positive perception about PBMS. Consumers from the university were more positive than supermarket shoppers. On the factors that influence the intention to consume PBMS, price of PBMS, age, marital status and years spent in school were significant predictors (p<0.05) among supermarket shoppers while price, knowledge on nutritional composition of PBMS, level of health consciousness and years spent in school were significant (p<0.05) among consumers from the university. With regards to sensory evaluation of unflavored milk, chocolate, banana and vanilla flavors of soymilk, chocolate flavor was the most accepted by consumers. Specifically, its taste and aroma were significantly preferred to the unflavored milk. In summary, most consumers in Gulu city perceive PBMS positively and prefer added flavors to the unflavored soymilk. More modifications should be done to retain the white color of milk in added flavors and improve the mouthfeel so as to promote the rate of consumption of PBMS in Gulu city.
dc.identifier.urihttp://repository.university.edu/thesis/1234
dc.identifier.urihttp://hdl.handle.net/20.500.14270/916
dc.language.isoen
dc.publisherGulu University
dc.subjectPlant-based milk substitutes
dc.subjectanimal milk
dc.subjectperception
dc.subjectintention to consume
dc.subjectadded flavors
dc.subjectsupermarket shoppers
dc.titleCONSUMERS’ PERCEPTION AND INTENTION TO CONSUME PLANT BASED MILK IN GULU CITY, UGANDA
dc.typeThesis

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