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Browsing Research Articles by Author "Odongo, Walter"
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Item The relationship between market information and entrepreneurial orientation:(Agricultural and Food Economics, 2023-03-23) Amuko, Walter; Kalule, Stephen W.; Odongo, WalterPurpose: The purpose of this study was to determine the influence of market information on entrepreneurial orientations of smallholder honey producers. Design/methodology/approach: A cross-sectional study design with sample of 250 honey producers was used. Structural equations modeling was used to analyze thehypothesized relationships. Findings: Results show that product quality, trader preferences and consumer preferences are the main market information needs that infuence entrepreneurial orientation of honey producers. Further, the attributes of market information quality, i.e.,information credibility, timeliness, accuracy and usability positively infuence entrepreneurial orientation.Practical implications: Results of this study calls for prioritization of better access to regular, reliable and usable market information for honey producers in development programs and policies so as to enhance farmer entrepreneurial orientations and product development. Social implications: Smallholder honey producers are more likely to efficiently deliver innovative products if development interventions across the public and non-public sector divide become responsive to their marketing information needs as well the quality of market information provided Originality/value: The study uses original data from honey producers to demonstrate the role that marketing information needs as well as market information quality play incatalyzing smallholder farmer entrepreneurial orientation.Item Where is the market?: Assessing the role of dryer performance and marketability of solar-dried products in acceptance of solar dryers amongst smallholder farmers(science Direct, 2023-07-27) Korsuk Kumi, Peter G.; Elolu c, Samuel; Odongo, Walter; Okello, Collins; Kalule, Stephen W.Agricultural technological development is a crucial strategy for agricultural commercialization and socio-economic transformation in Africa. However, a key challenge to technology use in agriculture remains the limited farmer acceptance of unfamiliar technologies. This paper uses a sample of 245 okra farmers drawn from northern Uganda to assess the drivers of the farmer acceptance of solar drying technology. On the basis of drying performance, farmers perceive the solar dryer to perform better than the open sun-drying method. Structural equation modelling results show that the drying rate and perceived product quality are the main determinants of farmer perceptions on product marketability. Further, product marketability drives acceptance of solar dryers among farmers. We conclude that acceptance of solar dryers is dependent on: i) the drying rate, ii) favorable perceptions towards product quality, and iii) perceived marketability of the solar-dried product. We call for policy action on intensification of efforts that promote solar drying technology, including supporting local artisans to fabricate dryers, to enable increased value addition and consumption of nutritious foods.