Purpose – A good supply chain relationship quality (RQ) is a crucial precursor for any stable
exchange relationship which ensures relationship continuity. Although empirical research suggests
that strengthening RQ improves supply chain performance (SCP), most studies have focused on dyadic
business relationships. To fully understand the relational behaviour of a firm embedded in a supply
chain, we need to look beyond the dyad into triads. The purpose of this paper is to investigate how SCP
is influenced by RQ in a triadic agribusiness supply chain.
Design/methodology/approach – Evidence is drawn from a quantitative survey of 150
agribusiness firms in the maize supply chain in Uganda. Data were collected in triadic context from
50 direct supply chains each composing of a supplier, focal firm and customer. Multi-group structural