Theses and Dissertations

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    Budgetary Controls and financial performance of Manufacturing Companies in Uganda: A case study of Soroti Fruit Limited
    (Gulu University, 2024-12-22) DANIEL IKOBA
    Budgetary control plays crucial role in improving performance of an enterprise. This study investigated the effect of budgetary control on financial performance of manufacturing companies; the case of Soroti Fruits Limited. The objectives of the study were: to examine the budgetary control practices; to assess the level of financial performance; to examine the effect of budgetary controls on financial performance and to determine the moderating effect of business culture on the relationship between budgetary control and financial performance. The study used cross-sectional research design with a quantitative approach. Data was collected from 103 respondents using questionnaire and analysis was conducted using descriptive and inferential statistics with the help of SPSS Version 25.0. Study result revealed a moderate level of implementation of all the elements of budgetary control measures and average level of financial performance. The study revealed a strong significant relationship between all the dimensions of budgetary control and financial performance; cost allocation and variance analysis significantly affect financial performance. Finally, business culture has a significant moderation effect on the relationship between budgetary control and financial performance. The study concluded that: Cost allocation and variance analysis play pivotal roles in influencing Soroti Fruits Limited’s financial performance; and that business culture influences the role that budgetary control play in enhancing the financial performance. The study recommended that: measures to improve financial performance should focus cost allocation and variance analysis; Soroti Fruits Limited should cultivate a supportive and adaptive organizational culture that aligns with its budgetary control practices.
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    Sales Promotion Strategies, Relationship Management and Channel loyalty: the case of coca-cola Uganda, Gulu Distribution area
    (2022-04) OKWERA DENIS
    This study investigated the association of sales promotion strategies, channel relationship management and channel loyalty with switching cost and trust as intervening variables. The objectives of this study were to; assess the influence of promotion strategies on channel loyalty; to assess the influence of channel relationship management on channel loyalty and finally, to examine the extent to which switching costs and trust affect channel loyalty. Data were collected from Coca-Cola‘s distribution in Gulu city using a descriptive survey design method with closed ended questionnaires. The results show that channel loyalty is not influenced by channel member‘s business interest and the period the member has been in business. The study findings indicated that; sales promotion strategies, channel relationship management, and trusts all have positive and significant effect on channel loyalty though at varying levels except for switching cost, which had no significant impact on channel loyalty. The study therefore recommends the following; to win channel loyalty, manufacturers should strive for lower price products with similar content, better quality, and bigger quantity per unit, but with greater profit margins to the channel members. Due to the rapid decline in the role of switching cost on channel loyalty today, manufacturers should focus on relationship marketing and develop capabilities to implement pull promotion strategy more effectively. To popularize coke studio Africa in Uganda, the management of Coca-Cola Uganda should start a similar program and brand it ‘coke studio Uganda’. This will help them build a nationwide popularity of that program by encouraging local artists from all over Uganda to participate in it then advance to coke studio Africa.